There´s an article in Swedish IDG today with Forresters Tim Walters. Tim Walters was one of the keynote speekers at last days EPiServer day (#Epiday09). In the article you can read about Forrester´s analysis of the future use of WCM (Web Content Management).
Tim Walters analysis:
- Making websites more personalized and localized by analyzing the behaviour of the users and by translating the content to multiple languages.
- Create new roles in the organizations, e.g Content Architect, Content Administrators. These roles should work full time with the website. A lot of websites today are not managed by fulltime editors, very often it´s managed by a person who works with other things.
- The content management systems are complicated and difficult to use.
I agree with Tim, what the web needs is more skilled and educated web editors or content architects as Tim suggests. A website needs a lot of content work to stay relevant and updated.