Wednesday, April 1, 2009

Building Social Media Strategy

Mark Silva and Susan MacDermaid from Real Branding held a most interesting seminar on the theme Social Media Strategy. The Real Branding company has developed a method on how to define a Social Media Strategy for their clients using a Social Map.

The method used starts with analyzing the company and/or products target groups digital behaviour in different Social Media. After that they use a social map - basically a map describing all top relevant Social Media. Based on the analysis the Social Media that best fits the target groups are choosen. Then content and services are designed to fit each media.

Mark and Susan showed some top business cases that really impressed. It's pretty obvious that any company can achieve a lot with a limited budget using Social Media.

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