Wednesday, April 22, 2009

Google launches API for Google Analytics

Google just launched the higly anticipated API for Google Analytics. This enables developers to invent new and creative ways of displaying Analytics data. I guess we are going to see alot of new desktop applications released in the next 6 months. But maybe the really cool and interesting stuff will not be released to the public. I think alot of companies are going to integrate Analytics data with for instance Sales data. By doing this it will be easier and more accurate to meassure what impact the online presence has on Sales. 

I just installed the Free Polaris widget from It looks nice but doesn´t add anything except from beeing a desktop application.

The thing I really want is real time data, then Google Analytics can be used for creating dashboards that are live, like the EPiTrace from EPiServer.

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