Friday, April 3, 2009

Putting web 2.0 to work. Social Software in the Enterprise

This mornings first seminar was held by Ross Mayfield, Co-founder and president of Socialtext. Ross started out with som relevant questions every corporation should ask themselves:

How do people spend attention today?
How do we work together?
How do we efficiently share information?
How do our people discover info, context and people?

In the modern workplace people are already solving a lot of work related problems with social media platforms. The problem is that that kind of activities, certainly beneficial, does not embrace all employees. A solution to this can be the concept and tools for social messaging like Social Messaging, Yammer and other tools for internal use.

The benefits in using this kind of services and technology are:

Information is new and near real time
Ideas spreads like wildfire
Organizations move faster