Wednesday, April 1, 2009

SEO: From Soup to Nuts

This morning I attended a really interesting seminar on the SEO Subject held by Stephan Spencer, CEO at NetConcepts. Stephan went through a lot of the interesting tools to analyze and optimize from a SEO/SEM perspective and also delivered some good arguments for which to use and for what purpose. Some basic and understandable rules to remember when it comes to SEO:

1. Get your site fully indexed
2. Get your pages visible
3. Build links & pagerank
4. Leverage your pagerank
5. Encourage clickthrough6
6. Track the right metrics
7. Follow best practices

Stephan also put his emphasis on the user experience when it comes to SEO. Basically - if something is good for the user - It's most likely going to get good search results. However. There are some things to think about and during the seminar Stephan mentioned some of the things premiered by search engines ans of course somethings you absolutely should avoid.

If you would like to see how your site looks with a search engine spiders eyes, you can check it out on www.seobrowser.com.

The full presentation can be downloaded from Netconcepts.com.