A new eConsultancy Digital marketing report about what consumers find really important online vs. what we as an agency finds important contained some groundbreaking facts.
Our view of the consumers’ digital experience doesn't always correlate with their own.
Especially the -70% factor regarding how consumers request "information about your account" support and the -65% difference regarding the importance of "account details" is remarkable. Integrity aside, a digital solution never seems to become too relevant for users. Worth keeping in mind.
Also, the 106% difference between "social touch points", the 72% on a tablet and the 128% smartphone are interesting numbers.