Monday, March 30, 2015

How agile is reviving the marketing industry

"Best practice" has been a mantra that many in the marketing industry have depended on over the last few years. On first glance it makes sense: sticking to what has - in the past - been proven to yield the most effective results seems like a guaranteed strategy for future success. 

But “past” is the key word. Progress requires that we make new discoveries - and if we always do what we have done in the past, the future will look very similar. 

For outstanding success going forward, we need to find new ways of doing things; we need to forge solutions, not follow them. 

This is not going to be achieved by following best practice.

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